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Lisa Martin headshot 2022.png



17+ years of marketing and communications expertise running programs for Druva, DataStax, SingleStore, Celigo, Boomi, Stampli, LAVA, Netomi, PropellerCRM, TIBCO, HelloSign, NetApp, HPE, and Commvault.


Self-starter | Strategic | Goal-setter

Natural communicator who's interviewed 700+ tech execs on camera. Strong interpersonal and relationship building skills. 



Technical writer

Tiffany started her tech journey in Iomega technical support, and the world has come a long way since Zip drives. She's a freelance writer and content marketer who's never met a XaaS technology she hasn't liked. With 19 years of experience, Tiffany translates from engineer to end user in long-form content including white papers, case studies, ebooks, tutorials, and blog posts. When she's not writing about B2B technology, she's volunteering at animal shelters to help save three legged cats. 

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B2B content writer

Wendy Clack is a B2B tech content writer. She helps businesses earn trust with content that makes customers say, “Finally, someone who gets me!” Originally from the US, Wendy now writes by the sea in south west England. Her clients include LG, IBM, and SaaS companies across three different continents.



Marketing manager

Julie is sales development and marketing leader with a proven record of driving and leading programs that grow market share, build brands and connect sales strategies. Her 18 years of strategic influencing include work with clients such as Shell Oil Company, Wells Fargo, TIBCO and multiple county governments. She has a passion for innovative new approaches, building relationships and focusing on excellence – all while smiling and having fun!



Video producer

Ari is a videographer/editor and artist living in the Bay Area, California with 9 years of production experience. With a broad knowledge of pre to post production for multi media video content, Ari has worked for many companies in the Bay Area. Some of his clients have included F500 Companies like Google, Apple, and Facebook, startups like CodeSignal and OneWheel, and documentary work including Murder Mountain (2018)


LuccaZara Communications, established in 2014 and owned by Lisa Martin, is a boutique agency that provides software and technology companies, from F250 to startups, with marketing and communications services.



Meet the co-founders - Lucca and Zara

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