Customer References Strategy

• References recruitment - pipeline development & growth, event speakers, customer awards programs

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• Customer stories - Custom interview script development, story capture, asset production

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• Promotional strategy - all comms, including press releases, 3rd party media, analyst reports, NPS surveys

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• Sales and marketing enablement - call programs, field marketing and campaign support, globalization

Voice of the Customer Integration

• Website - boost key page engagement with customer logos, quotes, stories

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• Product launches - infuse customer validation in messaging and related events

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• Events - keynote & breakout speaker recruitment​, deck building, customer awards programs

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• Communications - customer participation in analyst reports, NPS surveys​, social media

Customer Storytelling

• Customer stories - custom interview script development, story capture, asset production

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• Editorial strategy - launch and maintain consistent story promotion program​ across all platforms

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• Sales and marketing enablement - customer 1-pagers | slides, eBooks, references cheat she​et

Communications & Narrative Development

• Communications - PRs, blog packages, social media packages, exec video interview coaching

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• Brand narrative - one consistent story that highlights the outcomes your product enables customers to achieve​

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• Messaging development - marketing copy, in-app content, video scripts, data sheets, onboarding content