Customer References Strategy
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References recruitment - pipeline development & growth, event speakers, customer awards programs
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Customer stories - Custom interview script development, story capture, asset production
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Promotional strategy - all comms, including press releases, 3rd party media, analyst reports, NPS surveys
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Sales and marketing enablement - call programs, field marketing and campaign support, globalization
Customer Storytelling
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Customer stories - custom interview script development, story capture, asset production
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Editorial strategy - launch and maintain consistent story promotion program across all platforms
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Sales and marketing enablement - customer 1-pagers | slides, eBooks, references cheat sheet
Communications & Narrative Development
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Communications - PRs, blog packages, social media packages, exec video interview coaching
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Brand narrative - one consistent story that highlights the outcomes your product enables customers to achieve
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Messaging development - marketing copy, in-app content, video scripts, data sheets, onboarding content