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Customer References Strategy

  • References recruitment - pipeline development & growth, event speakers, customer awards programs

  • Customer stories - Custom interview script development, story capture, asset production

  • Promotional strategy - all comms, including press releases, 3rd party media, analyst reports, NPS surveys

  • Sales and marketing enablement - call programs, field marketing and campaign support, globalization

Customer Storytelling

  • Customer stories - custom interview script development, story capture, asset production

  • Editorial strategy - launch and maintain consistent story promotion program​ across all platforms

  • Sales and marketing enablement - customer 1-pagers | slides, eBooks, references cheat she​et

Communications & Narrative Development

  • Communications - PRs, blog packages, social media packages, exec video interview coaching

  • Brand narrative - one consistent story that highlights the outcomes your product enables customers to achieve

  • Messaging development - marketing copy, in-app content, video scripts, data sheets, onboarding content

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